Your local hair salon will generally only have a licensed cosmetologist on staff.
While this may sound professional, a licensed cosmetologist is primarily trained in hair, which means they do not have a background in professional makeup application.
A professional makeup artist is trained in the color science of makeup application.
Applying makeup that will be photographed, is MUCH different than applying makeup for day to day wear. A professional makeup artist not only considers your skin tone, hair color and eye color, but also factors in the colors of your dress, your bridesmaids dresses and even more importantly the types of light sources that will be present when your photos are taken.
False eyelashes can be a great accessory to your wedding day look.
A salon, if they even offer eyelash services, will usually want to do expensive permanent eyelashes that require routine follow-up and maintenance using harsh adhesive products that can cause allergic reactions. A professional makeup artist is adept at not only selecting and trimming false eyelashes that can be applied with a 24 glue, but is also able to apply them in a way and length that will not make your eyes look smaller or overly made up.
A salon does not typically offer a discount on makeup services when there are several members in the wedding party.
A professional makeup artist will usually offer a discount on makeup services for a large group or a special discount for the bride.
Freelance Makeup Artists have the ability to travel to your location.
This saves you the time, trouble and the stress of getting to a salon. A professional makeup artist can also stay with you throughout your wedding day to be available for any touch ups or look changes.